A Place of Magnetism

The NEW MOMENT Gallery has long been a cult location on the cultural map of Belgrade. Its creative, innovative and visual identity has been particularly prominent in the fields of contemporary design, advertising and communications. Dragan Sakan, a man of ideas and visions, founded the Gallery in 1995 as part of his New Moment advertising agency, daring to believe that advertising should be transformed into ARTvertising. Convinced that “ideas are all around us”, he created the Gallery as a place of inspiration. The fact that his creative dreamers infused new energy into considerable expansion of their activities in the field of visual arts is the best evidence that the Gallery, thanks to innovative ideas, has become a contemporary institution that is in constant motion and on a perpetual upswing. Now, building on the existing creative content and consistently exciting happenings,they want to constantly change and advance, to meet the challenge of new subjects and new projects.

History of the gallery

The NEW MOMENT Gallery specializes in featuring contemporary art and design. The gallery was founded in 1995 by Dragan Sakan, a pioneer of advertising in Serbia. He wished to make art available to everyone and to be inspired by the “ideas all around us.” The gallery is part of the NEW MOMENT creative agency, the industry leaders in the region.

The gallery fulfilled its goal of making art accessible by offering art from legendary international artists, free for all who want to see, feel and experience it in their own way.

Since 2004, the Gallery has experienced a boom and become a cult location and meeting place to experience art from the national and international art scene. Since then over 500 art events have been organized in the New Moment Gallery.